Artificial Intelligence

RESEARCH JUSTIFICATION
Artificial Intelligence (AI) is already impacting modern society in fundamental ways, critically reshaping the spaces we design. This research examines current advances in AI and their potential innovations and implications for life on a macro scale.
The term 'AI' is now used for everything from small software tweaks to ambitions for genuinely human-like thinking. AI has become a marketing term: applied to chatbots or washing machines that choose the right wash cycle, yet Artificial Intelligence works across a much broader scope than its most common interpretations, namely Chat GPT.
So in what way is AI altering the foundational systems of society?
Defining AI
Generative AI

Generative AI is a broad term which is used to encapsulate AI tools which generate unique content, from text to images.
Examples include Chat GPT and Midjourney.
“All of us already are cyborgs.” – Elon Musk
Since the introduction of the iPhone in 2007, the use of smartphones has become ubiquitous around the world, with most people alive today being smartphone users. When Elon Musk describes us as “cyborgs”, he refers to how our devices have become so much a part of our daily lives that they may well be extensions of ourselves. If such a massive paradigm shift in the human experience can occur within just 30 years, what other cultural shifts will the accelerating rate of technological development bring? One example is ChatGPT, which is used for everything from writing essays, to a substitute search engine, to a friend and even romantic companion.
AI Innovations
Integration of AI into Healthcare
Public health systems are often over stretched due increasing needs and limited budgets, such as the UK's National Health Service(NHS). It is now more critical than ever to identify and implement new ways of relieving the stressed system. Here are some examples;
Medical Imaging: AI plays a major role in medical imaging, detecting abnormalities such as fractures and tumours with greater sensitivity than many traditional diagnostics. In lung cancer screening, AI systems analysing X-rays and CT scans have identified abnormalities with success rates ranging from 56% to 96%, compared with 23% to 76% for human radiologists (Yosri A. Fahim et al., Artificial Intelligence in Healthcare and Medicine, 2025).
Predictive Capabilities: AI can draw from varied sources, including social media and weather data, to predict strain on healthcare systems before it occurs. A study by Lee et al. showed that AI could forecast influenza outbreaks with 85% accuracy, enabling early interventions such as targeted vaccination campaigns before infection rates rise.
Natural Language Processing: AI uses natural language processing (NLP) to understand and replicate human language. It can analyse physicians’ notes, discharge summaries, radiology reports, and scientific publications. Using these data sources, AI can process unstructured electronic health records (EHRs) and predict future medical conditions. Models have even been tested to predict sepsis with around 85% accuracy.
However, implementing AI brings ethical concerns: Large quantities of personal patient data are required for accurate analysis, raising issues around privacy and data protection. There are also challenges related to equity, as new technologies are not always accessible in every region, particularly rural areas of Scotland.
Overall, AI can rapidly process and assess large datasets with high accuracy, reducing workload for doctors and nurses. It should be used as a support tool, its purpose is to complement, not replace, healthcare professionals.


‘Technology is neutral, like a hammer it doesn’t care if you use it to build a house or crush someone’s skull’
-Noam Chomsky (Noam Chomsky, "The Purpose of Education", 2012)
AI + Society
Optimisation of Everything - Endless Engagement
AI is being used as a tool to keep constantly engaged with their social media feeds. This is called engagement optimisation and is used primarily by social media giants like Facebook and Instagram to tailor digital content to individuals feeds. This is made possible because every user interaction; likes, comments, views, time spent looking at a particular post, is recorded as data, which allows social media algorithms to learn more about an individual. In turn, users who actively engage with social media for longer periods of time throughout the day are more likely to advocate for their chosen social media platform, as well as being more susceptible to advertisements shown on their feeds. Research studies from as early as 2015 suggest that our social media algorithms are better judges of our personalities than even our closest friends.
With over 5.5 billion social media user identities online as of October 2025, engaged optimisation, which started as a clever way to sell products, now has widespread implications on the very idea of truth. With engaged optimisation, social media algorithms are more likely to show news to an individual which would “engage” them more, rather than keep them informed. This can be exploited by those who would seek to manipulate people’s opinions, for example in the context of an election or to manufacture consent for war. Many argue that we have entered a “post-truth” era in which facts are considered subjective and any information that conflicts with one’s opinion is justifiably questionable.
(Karen Hao, Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI. Penguin Press, 2025)
(Sibel Erduran, "The post-truth era and how science education keeps ignoring it" Science Journal, 2025)
(J. Vernon, "Science in the Post-Truth Era" American Scientist, 2017)










