Week 3

DEVELOPING OUR CONCEPT AND WORKFLOW

This week, our team focused on shaping the direction of our project and laying the groundwork for production. Our studio group all watched the Adam Curtis documentary 'Hypernormalisation' to widen our world view and to kickstart our creative juices. We began by brainstorming ideas and outlining the narrative for our own video, creating storyboards as a group to visualize the sequence and mood. Alongside this, we developed a structure for dividing tasks within the group—ensuring that each person’s strengths were used effectively across design, research, and media production.

We also made significant progress on our website, establishing its visual layout and starting to upload content. Our research was translated into clear, visually engaging diagrams, and we refined our written content to suit the overall tone and format of the project. By the end of the week, we had a stronger conceptual foundation and a clear plan for how to move forward collaboratively.